Selected Work

1. Walmart Delivers Tour

Walmart, 2025
@ Nationwide / Multi-city Tour

Conceived and developed the Walmart Delivers truck design language — blue exterior, yellow interior, roll-gate photo moment, double-door curbside ADA entry — and led its translation into a scalable fabrication system spanning five touring vehicles.
Worked alongside design leadership on refinement for creative alignment.

Fabrication by Bednark; Touring & Logistics by Promobile

2. Walmart Delivers: Social Wellness

Walmart, 2025
@ BK Backyard Bar

Design lead on Walmart Social Wellness truck and extended footprint. Directed concept, design, and client presentations for a recovery-focused activation featuring water bottle engraving, assortment displays, and photo moments seamlessly connected to the touring vehicle.

Fabrication by Bednark; Touring & Logistics by Promobile

3. Hot Girl Skate & Swim

Walmart, 2025
@ Xanadu, Brooklyn

Design lead for the 26’ box truck portion of Walmart’s Megan Thee Stallion “Hot Girl Summer” launch, conceptualizing a mobile LED billboard experience with a rear underwater photo moment connected to the skate rink interior environment. Provided visualization support across the larger activation. Truck concept was cut due to client timeline delays, but delivered presentation-ready design system and custom animation concepts.

Fabrication by Object

4. Google Play Playground

Google Play, 2024
@ Zedd in the Park, Los Angeles

Design lead of Google Play Playground, the headline sponsor experience at Zedd in the Park festival. Designed a two-story truss environment embodying “More Play = More Rewards,” where height became a metaphor for achievement. Lower level featured mini games (putt-putt, swings), while the upper level offered a photo moment, dance floor, arcade, lookout tower, and a giant slide into a ball pit. Delivered full design concept, visualization, and fabrication-ready plans.

Fabrication by Object Design + Construction

5. Reddit HQ

Reddit, 2024
@ Cannes Lions

Design lead from concept through install for Reddit HQ at Cannes Lions, the capstone activation of the “All Roads Lead Through Reddit” campaign spanning CES, SXSW, and Cannes. Designed a two-level B2B hub with multi-day programming: ground floor café, meeting rooms, and panel spaces for industry conversations, with an upper level guest experience environment. Directed design language, spatial planning, and fabrication coordination to deliver Reddit’s largest festival presence to date.

Fabrication by Expirim

6. Walmart Maker’s Studio

Walmart, 2023
@ Revolt World Festival, Atlanta

Design lead for the 2023 Walmart Maker’s Studio activation at Revolt World, part of a year-long campaign. Ensured the concept was fully connected and understood at this stop, shaping an interior environment where creative professionals could craft personal logos, receive headshots, and generate branded merch. Integrated experiences also highlighted and supported Black-owned businesses and artists, aligning Walmart’s storytelling with community impact.

Fabrication by Bednark

7. Quantum Leap HQ

NBC, 2023
@ Comic-Con, San Diego

Design lead for NBC’s Quantum Leap HQ at San Diego Comic-Con. Delivered a playful multi-room experience that allowed fans to time-travel into three NBC/Peacock franchises - Chucky, The Voice, and Law & Order. Designed themed mini-challenges tied to each show, creating an interactive quest to “save the universe” that blended fandom, interactivity, and storytelling into one activation.

Fabrication by MadeFirst

KAYLEIGH COWART